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There are plenty of good reasons to work with a financial advisor , and help with ESG investing strategies is one of them. Another is that financial advisors aim to get a high-level view of your entire financial life, including details that robo-advisors can miss, like personal values that could be used to tailor an ESG strategy to your worldview. If you already have an advisor, they should be able to guide you toward investment choices with high ESG ratings that are aligned with your investment goals.

Socially responsible investing SRI is a strategy that also helps investors align their choices with their personal values. SRI presents a framework for investing in companies that agree with your social and environmental values. For example, if health and well-being are key values for you, one possible SRI strategy would be to completely avoid investments in companies that make alcoholic beverages or tobacco products.

An ESG strategy might be fine with investing in tobacco or alcohol manufacturers so long as the companies social and management policies met high standards, and their environmental record was strong. Impact investing is less focused on returns and more focused on intent. With impact investing, investors make investments in market segments dedicated to solving pressing problems around the globe. These sectors could include those making advancements in green and renewable energy, housing equity, healthcare access and affordability and more.

Compared to ESG, impact investing may generate lower returns depending on the sector invested in due to concessions investors make to support earlier-stage ventures in less developed markets. However, for investors with a sincere interest in effecting social equity, impact investing offers a more direct approach to affecting change with highly focused investments. Created by Raj Sisodia, a marketing professor, and John Mackey, the co-founder of Whole Foods, conscious capitalism is the belief that companies should act with the utmost ethics while they pursue profits.

The four guiding principles of the movement, as defined by Conscious Capitalism, are:. Conscious capitalism is strikingly similar to ESG—with one notable difference. The principles of conscious capitalism are typically embodied by the leader of a company, which often leads to them running a company with a high ESG score. With two decades of business and finance journalism experience, Ben has covered breaking market news, written on equity markets for Investopedia, and edited personal finance content for Bankrate and LendingTree.

Select Region. United States. United Kingdom. Napoletano, Benjamin Curry. Contributor, Editor. Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. What kind of impact does a company have on the environment? How does the company improve its social impact, both within the company and in the broader community?

It even looks at how a company advocates for social good in the wider world, beyond its limited sphere of business. Governance includes everything from issues surrounding executive pay to diversity in leadership as well as how well that leadership responds to and interacts with shareholders.

Was this article helpful? Share your feedback. Send feedback to the editorial team. Rate this Article. Thank You for your feedback! Something went wrong. Please try again later. Best Ofs. Investing Reviews. More from. By Benjamin Curry Editor. The company started building self-driving car technology 10 years before Google launched its self-driving efforts in Colmobil was the only shareholder not to sell any shares after IPO — its 7.

Goldman then took an approximately Despite coming to Mobileye significantly later than many of its Israeli VC counterparts, Goldman was still able to make a 10x return on its investment. And it did so by going outside the traditional hubs of startup investing and making a bold bet. Mobileye, however, began its life in Jerusalem. Despite its reputation relative to Tel Aviv, the city of Jerusalem was actually a highly fertile place for a high-tech company like Mobileye to emerge from back in Jerusalem is home to Hebrew University, one of the top-ranked universities for math and computer science in the world.

It has a highly skilled immigration population from Russia and elsewhere, which gave Mobileye a natural pool of talented engineers to pull early employees from. Ziv Aviram, his co-founder, studied industrial engineering and management and was known for leading Israeli retail companies.

Entrepreneur Magazine named it as one of the top 5 places outside Silicon Valley to start a company in But geopolitical and economic circumstances made it difficult for Mobileye to raise traditional venture backing. Mobileye was founded in , right before the Palestinian uprising from — and the bursting of the dot-com bubble in As has happened in countless fledgling startup hubs around the world, those fortunate employees — restless, experienced, and hungry — now have the dry powder to go start their own companies and make their own investments.

Companies with experienced founders already have a leg up. And as Semiconductor Manufacturing International SMIC has shown, when those founders have a chance to thrive in a needy market, they can knock it out of the park. At the time, China had just recently opened its semiconductor industry to foreign investment, and most US investors had no idea what to expect.

It was uncharted territory. The US, for reference, grows at an average of about 3. Second, China was at the time consuming more semiconductors than any other country on earth. Its rate of semiconductor consumption was growing at The stars were aligned:.

Kramlich and NEA saw this when they flew over to China for due diligence in This marked a milestone for the Chinese technology market — and for early investor Sinovation Ventures , which saw up to 40x returns on its investments in the app. Having missed successes like Groupon in the US, investors will go hunting for a perfect copy overseas.

These overseas investors tend to miss the local nuance around what it takes to make a product sticky and successful. Meitu rode in the very unique slipstream of two huge forces in Chinese culture. First, there was mobile. Right around the launch of the Meitu mobile app, smartphone usage in China started to grow exponentially. That gave the app an organic engine for growth.

Second, there was a growing obsession with beauty. Around the time Meitu launched, China had a very low plastic surgery procedure per capita rate compared to its neighbors. By , 7M Chinese people were traveling outside the country to get work done. Investor funding helped Meitu to expand on the back of photo retouching. They routinely fill the leaderboard in the Chinese app store. There are significant users bases spanning several countries in Asia, including China, India, Indonesia, Japan, Malaysia, and Thailand.

The lesson here is to look at local markets and understand what will make a certain product sticky. Copycat companies only understand the idea for the company — context-specific companies can actually nail the execution. With both Meitu and Semiconductor Manufacturing International, we saw context-specific companies that grew fast amidst bigger macroeconomic shifts in China.

Whether it was opening up to foreign investment or the growth of smartphones, these companies rode larger waves to success. Riding big waves is how many of the biggest companies on this list got to where they are. In , the entire market for internet startups suffered in the dot-com crash. It would have taken a lot of confidence in the underlying technology to stay with the company, but for the VC firms that had it, staying on meant a huge return.

It took real conviction in the potential of Google to get Kleiner and Sequoia through the market turmoil that came between initial investment and IPO. Kleiner invested in Google in and the company would launch its initial offering in During that time, the Nasdaq index reached peak height and then fell sharply. But ultimately, Doerr chose to stick around, and instead convinced Page and Brin they needed a CEO — by asking if he could introduce them to successful CEOs to understand what the job demanded.

In later years, founders of other startups began rebelling against getting replaced by professional CEOs and executives. But it was critical that Doerr convinced two incredibly independent founders to bring in an experienced hand. Investors like Doerr at Kleiner Perkins invest in theses. These principles have also been particularly important to Union Square Ventures in many of its investments.

USV beat out four other VC firms for the opportunity to invest largely because of its investment thesis. And, importantly, they would write about it publicly. The company had about , active users and a growing reputation as one of the most unique social networks out there. Presidential candidate John Edwards was tweeting from the campaign trail, and there were fake Bill Clinton and Darth Vader accounts. Local police stations and fire stations were tweeting.

But the service kept on buckling under the strain. The screen became well-known as a sign that Twitter was having serious scaling problems. The Twitter team needed to raise money to hire engineers and fix their infrastructure. Since they were in agreement on the central thesis, they could also agree that both revenue, and a business model, could be figured out later. The capital we are investing will go to making Twitter a better, more reliable and robust service.

Many VCs had already pulled out of potential deals into Twitter, citing the lack of revenue and lack of any plan to get to revenue. Negotiations for a possible acquisition by Yahoo! From Hatching Twitter:. While Twitter confused Yahoo! The firm made that abundantly clear on its blog, and when Twitter wanted to raise money, it came knocking.

For USV, it helps the firm find companies that the investors believe are growing along successful trajectories. Zynga — and its historically massive IPO — is the perfect case in point. He believed the company could quickly scale the game based on the network effects of existing social platforms. But the most important thing is to plug into the APIs of the various social networks so that you can easily find out which of your friends are online and ready to play with you.

Doing both well is hard and to date, no company other than Zynga Game Network has done that with multiple games on multiple networks. Zynga was in a good position to scale up its network by using data on consumer behavior to increase user engagement. Notably, Zynga pioneered event-based analytics to innovate and add sticky features and mechanics to its games. It also built its own internal analytics platform called ZTrack to do the heavy-duty analysis.

In addition, it created models for analyzing the performance of games and features before they launched, so that it could use the behavioral data it gathered during gameplay to begin iterating immediately. Since many Zynga games are free-to-play and involve the purchase of virtual goods with real money, it was incredibly important for the company to figure out what game events and features users would pay to gain access to.

It figured this out early by analyzing user data. This helped it to rapidly grow its revenue from virtual goods. Zynga could echo the growth of Facebook and build a large, engaged network of its own. TechCrunch reported that Zynga had 1. This is when other companies and investors started paying attention. USV contributed again in this round.

But its decision to invest in a later round with Lending Club provides a model for how a thesis-driven firm must sometimes rewrite its own rulebook. At the time of its exit, Lending Club had amassed many prominent backers. USV had been aware of Lending Club since it was first founded. Investors could come on Lending Club and lend out money, collecting on the interest, while borrowers could get a loan at a lower interest rate than they would from a bank.

It were interested in the idea of peer-to-peer lending, but initially, chose not to invest in the company. The service only seemed to be attracting risky borrowers. Lenders were losing money. It also opened the door for real growth for Lending Club.

In , Fred Wilson and his team decided to invest. Its investors started to see far better returns. Usage started to grow. Suddenly, there were real network effects to Lending Club. Large networks of engaged users, differentiated through user experience, and defensible through network effects. It would be very much worth the premium to get in. Recently, USV invested in other marketplace lenders by backing a new credit startup called Upgrade.

By the time it invested in , it knew it was making an investment that it had conviction about. The firmness of conviction may sound like a hard-to-quantify feeling, and it is. Conviction helps investors to lean in, and in turn gives more support to growing companies. In fact, investor conviction was essential to fueling another company on our list — Genentech. Through his relentless effort to make Genentech a success, Perkins himself created a new mold for the entrepreneurial venture capitalist.

With no expertise in the subject himself, Perkins had to teach himself the basics. Then he had to vet and doggedly nurture one of the most unusual companies to ever hit Silicon Valley. All along, he considered it highly likely the investment would be a total loss for the firm. Today, there is no such skepticism.

And the wider biotech sector drives hundreds of billions of dollars in revenue every year. Perkins saw market potential for an emerging scientific field. And instead of relying on validation from other investors or companies, Perkins proactively sought out scientific advice from specialized researchers and used that to inform his investment decisions. Both believed the new technology of recombinant DNA could be used in a mass-market therapy.

But common scientific and business opinion at this time said this technology was 10 to 15 years away. After living on unemployment and a shoestring for a few months, they sought out investment capital. According to an article from the Wharton School, Perkins did his research before making what might have seemed like a crackpot investment. He identified two technical questions that he felt underpinned the potential success of the company. That began a long history between Perkins and Genentech.

The New York Times reports that he has called Genentech his favorite investment. Perkins was known as a pioneer in the movement for VCs to take larger hands-on management roles in their portfolio companies. Unless, that is, the entrepreneurs involved can make their biotech company look like a software startup. Stemcentrx also saw investment from a variety of other investors, many of whom like Founders Fund tend not to invest in biotech — among them Elon Musk and Sequoia Capital.

For Founders Fund , however, this was one of the biggest investments the fund had ever made in a single company. Biotech is a notoriously risky industry, arguably more so than software. In software, code is always broken for a reason. If you figure out the error, you can make it work again. You can put out a minimal viable product of most any software product after a few months and start iterating based on customer feedback.

In biotech, you get one shot to make your product work, and you can never fully eliminate the risk that it will simply fail in clinical trials. In , a paper in Oral Oncology had to be retracted after it was discovered that the widely used line of cancer cells in the study had been entirely contaminated by HeLa cells. All around the world, trials have had to be retracted and retraced after discovering contamination in the cancer cells being used for experiments. For a VC who invests primarily in software, this kind of randomness presents a massive risk.

A software startup relies only on code deterministic, clear and developing an audience. Over the long term, it can provide unmatched returns on capital. So approaching it analytically, the question is how do you discount [the risk of failure at each step]. They are just made-up numbers. And our feeling with many biotechs is that people understate these probabilities. And even if just one of these steps is one in 10, you are really screwed.

Still not anywhere near perfect — but better. The key, for Founders Fund, was seeing that Stemcentrx was devoted to reducing contingencies. He needed someone with experience to explain whether what Stemcentrx was doing could really be a success. When he did, they came back asking if they could invest in the company. Founders Fund had started out with the same trepidations about biotech that every other investor in Silicon Valley had.

It was able to overcome those trepidations by finding a biotech company that acted as if it was a Silicon Valley startup. It went hunting for de-risked investments in a land full of risk — and it found one. With Workday, Greylock Partners was about as far from a hands-off partner as you could have.

The confluence between company and VC was strong in this case. Workday co-founder Aneel Bhusri, who was also a senior partner at Greylock, had noticed a huge transformation emerging in consumer technology. He started Workday, in part, as a bet on the idea that the same transformation would be coming to enterprise technology. There were so many options for software out there and with the cloud, virtually limitless possibilities that the user experience had to be good.

In human resources and finance, you see many intra-organization users needing to access their tools at key points. They need to check their benefits at the end of the year. They need to update their personal information when they move. Since everyone needs to do these things, Bhusri realized, it should be simpler. The same way that products like Facebook and Amazon made previously complicated processes like communicating with friends or buying products off the web simple, Workday would make these HR processes simple.

It was a thesis bolstered by several high-profile B2C investments that Greylock made in the years leading up to the Workday. Previously, Greylock had focused its investments on companies building core internet infrastructure and B2B companies.

It invested in companies innovating on semiconductor design, building out broadband networks, and the sort. Then came , and the consumer internet was in full swing. Friendster was fighting MySpace for social network supremacy. The press was obsessed. It invested in Facebook, which raised its Series B in April Each of these companies built products that led with easy to use and clean user interfaces. People would use a site that looked like Facebook at work if you told them it was for work.

The key to adoption was making something people wanted to use. Copying business models of successful US startups and an aggressive operational style helped Rocket Internet build successful internet companies — from Zalando to FoodPanda — and create millions in revenue. The company had failed to impress public market investors and convince them of its ability to create winners in the future.

Rocket Internet reported the close of its first equity funding in , 6 years after it was founded by Samwer and his two brothers in Berlin. Qudian capitalized on lack of regulation in the emerging Chinese alternative lending space to dominate market share and was quick to give returns to its private investors by way of an IPO.

The listing was oversubscribed and was a particularly lucrative exit for its then 34 year-old CEO, Min Luo, who owned about a fifth of the company before it went public. Founded in , Qudian started as an e-commerce shopping site targeted towards university students and young professionals, enabling them to borrow money to buy goods and pay back the loans in monthly installments.

The company launched with backing from various China-based angel investors. Within 10 months, Qudian raised three rounds of funding from BlueRun Ventures and other investors. In an attempt to diversify sources of revenue amidst looming regulatory threat to its core offering , Qudian launched its auto financing business in November , known as Dabai Auto. The company established off-line showrooms in shopping districts across China by the end of January , and leased out over 4, cars as of March 10th.

The biggest backers like Guosheng Financial and Kunlun have sold a nominal stake during the IPO and Guosheng has even talked of the price drop as an opportunity to increase its stake in Qudian. Secrecy, a stealthy drug development, and fund-raising history helped Acerta Pharma become a huge multibillion-dollar pharma exit. The company began operations in , aiming to deliver novel targeted therapies to patients with cancer. Among its financings, the company raised a Series B round from T.

Rowe Price. This funding was also raised in much secrecy, with no press release. Part of keeping the news under wraps was that an incumbent company, Pharmacyclics , had a product that Acerta was aiming to disrupt. This approval was considered especially important for adults with mantle cell lymphoma, a type of cancer that is often diagnosed at a later stage and has a high relapse rate.

Nexon is known for pioneering a play-for-free business model in which gamers only pay for virtual in-game goods, which become crucial to their progress in the game. Nexon began operations in out of Seoul, South Korea, but later moved its headquarters to Tokyo. Nexon had already established its position as an independent game publisher before social media platforms took off in its core geographic markets of Japan, South Korea, and China.

They delay going public and end up floundering because they are unable to tighten up operations enough to turn a profit. Eventually, investors sour on them. But Zalando is the story of a company that raised hundreds of millions of dollars through equity and secondary share sales before IPO, and still succeeded.

Rocket Internet backed the e-commerce platform in , the same year it launched. Germany-based Zalando was launched with an initial focus on footwear, but has since expanded to apparel. Robert Gentz and David Schneider launched Zalando after a failed attempt at starting a social media platform for students in Latin America, followed by a brief stint working under the Samwer brothers.

Rocket Internet took a majority stake in the startup after a seed round financing in late , where it co-invested with frequent collaborator Holtzbrinck Ventures. Zalando had been growing fast, but had yet to show an annual operating profit. Zalando and Rocket Internet both went public in the same week in October , which was one of the biggest months ever for German tech startups, the Samwer brothers, and Kinnevik.

Major shareholders like Kinnevik and others entered in the customary day lockup period, which prohibited it from selling its stake in the public markets for days from the first trading day. Even as the threat of Amazon stealing market share seems likely, Zalando has performed well in its 3.

It was the biggest IPO of a Chinese tech company in Unlike other ride-hailing services, Ucar uses its own professional vehicles and drivers. At the time of this deal, Ucar was already covering 60 cities, largely enabled by its partnership with CAR Inc.

CAR Inc. Previous backers CAR Inc. Alibaba already had stakes in Uber and Didi Kuaidi formed by the merger of car-hailing rivals Didi Dache and Kuaidi Dache in China , so this investment was done without much media coverage. The New York-based private equity firm has participated in massive funding rounds in Asia tech in the last few years.

Even after Uber conceded in the Chinese market by merging its China operations with rival Didi Chuxing, Ucar continues to struggle to gain market share. Ucar has been supported largely by its strategic partner CAR Inc. This was no doubt an attractive prospect to investors. In an era where fast growth was prioritized above all else, Webvan rolled out beyond its home in the San Francisco Bay Area to cities such as Seattle, Chicago, and Atlanta, with an ultimate city expansion plan.

Webvan was founded by Louis Borders ironically the founder of defunct bookstore chain Borders. Given the unique perils of operating in the grocery business, one marked by excessively low margins, a fundamental understanding of pricing, demand, delivery costs, and profitability is critical to long-term success.

This put Webvan into a position where it was difficult to become profitable, since it essentially was promising lower prices despite the high cost it took to fulfill and deliver each order. This set up an even higher barrier to profitably than the company already faced. However, when the market crashed in , Webvan lost its ability to raise more capital.

Given the inability of the company to operate profitability on its own, it was forced to file for bankruptcy and ceased operations. For example, Instacart took a different approach than Webvan in its first few years of operation. While Instacart brought in a much smaller amount of revenue, it ran a much leaner business reliant on fewer full-time employees, relying mostly on contracted delivery drivers. Given the continued high cost and complexity of logistics, it remains important for grocery delivery providers to understand the unit economics of their businesses, and potential routes to profitability, before recklessly expanding.

However, as logistics and warehouse innovation continue to modernize, such as with the advent of robotic micro-fulfillment startups like Fabric , providing cheap grocery delivery may become a more realistic proposition going forward. Scott Smith a university professor in The startup initially focused on selling to academics, beginning with business schools. The father and son duo worked out of their family basement, running operations, prospecting, and building the company from the ground up.

He later returned to Qualtrics. The company was known for rejecting investment offers, and remained bootstrapped for over a decade. Mercari operates a booming online, app-based flea market. It also meant early investor United Inc. Yamada came up with the idea for the Mercari flea market app after traveling the world and realizing that even the poorest people carried cell phones.

Mercari quickly grew to dominate the second-hand sales market in Japan, but now must look to expand internationally. Local investors — most of them corporations like United — understood that he had something special. There were few notable exits and most talent was flocking to safe corporate jobs. Investors today are much more tuned into the startup landscape in Japan. As startup fever catches, less obvious places can turn out to be winners. Post-Mercari Japan is looking like just that.

NIO has had some hiccups, but managed to hit 10, cars shipped in the second half of In comparison, Tesla sold about 14, cars in China in the first 9 months of the same year. The move signaled that Tencent is looking to cash in on a likely bonanza when electric cars go mainstream. Playing both sides of the street ensures it will hold significant market share whether Tesla or the Chinese brand becomes the top seller.

While not well known in the US, NIO is poised to be a leader in China, where the growing middle class is seeking fuel efficient transportation. Tesla, for its part, is building a plant in China, and expected to ramp up production. It remains to be seen whether Chinese consumers will favor the more established Tesla brand. In addition to its investments in the two automakers, Tencent received its own license from the Chinese government to test an autonomous vehicle in the city of Shenzhen.

When an industry is in its infancy, smart investors hedge their bets. Tencent has done just that, taking a major stake in its competitors as well as backing its own brand. In the early days of an industry set to explode, covering all bases can be a winning strategy, especially for investors with deep pockets. Meituan Dianping has grown into a broad-based services provider, dealing in everything from movie tickets to restaurant reservations.

Source: GGV Capital. Meituan started out as a Groupon imitator, but eventually, it emerged as one of the few Chinese deal-of-the-day sites there were around 2, voucher sites in China at the time with the revenue and user base to grow beyond that. Today, it is a broad-based services provider, dealing in everything from movie tickets to restaurant reservations.

In the tech community of China, the successful Meituan Dianping IPO was a sign that Chinese tech IPOs were on the rebound, after some pessimism surrounding the public offerings of Xiaomi and Nio, which both priced around the bottom of their range. In that IPO, the largest backer of the company, Morningside Ventures, made back more than 40x its investment.

It was the most successful investment ever for the firm, led by Chinese venture capitalist Liu Qin, who met the founder of Xiaomi Lei Jun when he was working at Kingsoft in They co-invested in UCWeb, a deal in which they profited when the company sold to Alibaba.

Source: CNBC. When Lei told Liu he was going to work on a mobile phone company, Liu had the inside line to invest in the new company — and it fit his investment priorities perfectly. Xiaomi was, comparatively, relatively efficient. At the time, the product was, of course, underdeveloped, and it was critical that Liu and Lei had trust in one another. Without the vision they shared for the company, there would not have been a convincing reason for Morningside to invest — and no returns either.

Like the Alibaba service Taobao, Pinduoduo allows users to buy a wide range of products online, though it differs in its social mechanisms.

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